Case Studies
Case Studies.
Case studies delve into the challenges and successes of building an account from the ground up, utilizing a mainstream branding approach and the power of social media.
team@defy.ltd
team@defy.ltd
$0k to $80k/month
ALEXIS: WITH DEFY SINCE MAY 2023, THE BEGINNING
Strategy
Alexis came to us with little to monetize on OnlyFans. Her Instagram audience was 80% women, she had no experience in this line of work, and with long nursing shifts, we knew she didn’t have time to put in hours every day. What she did have was a knack for creating quality content. We gave her a straightforward roadmap to launch: 20 OnlyFans posts, 3 scripts for subscriber interactions, and 10 mass PPVs to start generating income. From there, we got to work. We provided content examples to find what felt natural for her, launched three new Instagram accounts branded for engagement and conversion, and pushed fresh US traffic to those pages to create demand. At the same time, our team was in place to turn that demand into immediate revenue through optimized sales strategies. By her second month, the page was making $40K, and soon after, she quit her job to fully capitalize on this opportunity. What started as a hail mary quickly became a consistent, high-earning brand.
Alexis Testimonial
I had 20K followers on Instagram but no clue how to actually make money from it. I didn’t know how to market myself, build a brand, or even talk to subscribers. With my long nursing shifts I didn't have time to figure it out but I knew I needed a way out. I’d heard of girls making lifechanging money on OnlyFans and saw a girl going viral on Insta at the time just posting from her bedroom. She had actually seen one of my reels a couple of weeks earlier and after some texting, she gave me her managers number. I signed on with nothing and they handled everything. By my second month we hit $40K. Quitting my job happened scarily fast but I’ve never looked back. Best risk I’ve ever taken.
512,000
Instagram Followers
$80K-$120K
Monthly Revenue
$1,304,893.24
Total Made with DEFY
DEFY
®
$40k to
$140k/month
MIA: WITH DEFY SINCE FEBRUARY 2024, THE UPGRADE.
Mia Testimonial
I was super anxious about working with an agency because I’d heard so many bad stories online, but after talking to a friend who had just started working at DEFY, she put me in touch with Alex and I probably annoyed him with questions for weeks before finally applying. At the time I had grinded my way up to $30K-$40Kish which is life changing for someone who used to work as a server, but I was so stressed trying to keep it up because I never want be back in that position. When they took over I hit my first $100k month with way less involvement. Now we’re doing $150K-$200K consistently and I mainly focus on socials now. My biggest thing was having someone I can actually trust with my brand. People don't realize how quickly life can change by creating your own luck and I'm so so grateful and lucky to be in this position xx
Strategy
Mia was making around $15K per month from subscriptions and spending an average of 4-5 hours a day chatting with subs. This brought in another $15K-$25K from a few high spenders and mass messages. It was working, but it wasn’t scalable.
When we stepped in, our sales team took over her messaging and immediately 7x’d her subscription revenue in the first month, freeing up her time to focus entirely on content.
Meanwhile, we pushed her short-form videos across Instagram Reels and TikTok, optimizing for reach and engagement. Once her organic traffic compounded, we scaled further by running paid ads on her top-performing posts, bringing in a steady stream of high-value subscribers.
680,000
Instagram Followers
$140K-$220K
Monthly Revenue
$2,337,897.20
Total Made with DEFY
DEFY
®
$0k to
$80k/month
$40k to $140k/month
ALEXIS: WITH DEFY SINCE MAY 2023, THE BEGINNING
MIA: WITH DEFY SINCE FEBRUARY 2024, THE UPGRADE.
Alexis Testimonial
Mia Testimonial
I had 20K followers on Instagram but no clue how to actually make money from it. I didn’t know how to market myself, build a brand, or even talk to subscribers. With my long nursing shifts I didn't have time to figure it out but I knew I needed a way out. I’d heard of girls making lifechanging money on OnlyFans and saw a girl going viral on Insta at the time just posting from her bedroom. She had actually seen one of my reels a couple of weeks earlier and after some texting, she gave me her managers number. I signed on with nothing and they handled everything. By my second month we hit $40K. Quitting my job happened scarily fast but I’ve never looked back. Best risk I’ve ever taken.
I was super anxious about working with an agency because I’d heard so many bad stories online, but after talking to a friend who had just started working at DEFY, she put me in touch with Alex and I probably annoyed him with questions for weeks before finally applying. At the time I had grinded my way up to $30K-$40Kish which is life changing for someone who used to work as a server, but I was so stressed trying to keep it up because I never want be back in that position. When they took over I hit my first $100k month with way less involvement. Now we’re doing $150K-$200K consistently and I mainly focus on socials now. My biggest thing was having someone I can actually trust with my brand. People don't realize how quickly life can change by creating your own luck and I'm so so grateful and lucky to be in this position xx
Strategy
Alexis came to us with little to monetize on OnlyFans. Her Instagram audience was 80% women, she had no experience in this line of work, and with long nursing shifts, we knew she didn’t have time to put in hours every day. What she did have was a knack for creating quality content. We gave her a straightforward roadmap to launch: 20 OnlyFans posts, 3 scripts for subscriber interactions, and 10 mass PPVs to start generating income. From there, we got to work. We provided content examples to find what felt natural for her, launched three new Instagram accounts branded for engagement and conversion, and pushed fresh US traffic to those IG pages to create momentum. At the same time, our team was in place to turn that demand into immediate revenue through optimized sales strategies. By her second month, the page was making $40K, and soon after, she quit her job to fully capitalize on this opportunity. What started as a hail mary quickly became a consistent, high-earning brand.
Mia was making around $15K per month from subscriptions and spending an average of 4-5 hours a day pushing sales to subs. This brought in another $15K-$25K from a few high spenders and mass messages. It was working, but it wasn’t scalable.
When we stepped in, our sales team took over her messaging and immediately 7x’d her subscription revenue in the first month, freeing up her time to focus entirely on content.
Meanwhile, we pushed her short-form videos across Instagram Reels and TikTok, optimizing for reach and engagement. Once her organic traffic compounded, we scaled further by running paid ads on her top-performing posts, bringing in a steady stream of high-value subscribers.
512,000
680,000
Instagram Followers
$80K-$120K
Monthly Revenue
$140K-$220K
$2,337,897.20
All time
$1,304,893.24
Total Made with DEFY
delve into the challenges and successes of building an account from the ground up, utilizing a mainstream branding approach and the power of social media.
$40k to $140k/month
MIA: WITH DEFY SINCE FEBRUARY 2024, THE UPGRADE
Strategy
Mia was making around $15K per month from subscriptions and spending an average of 4-5 hours a day chatting with subs. This brought in another $15K-$25K from a few high spenders and mass messages. It was working, but it wasn’t scalable.
When we stepped in, our sales team took over her messaging and immediately 7x’d her subscription revenue in the first month, freeing up her time to focus entirely on content.
Meanwhile, we pushed her short-form videos across Instagram Reels and TikTok, optimizing for reach and engagement. Once her organic traffic compounded, we scaled further by running paid ads on her top-performing posts, bringing in a steady stream of high-value subscribers.
Mia Testimonial
I was super anxious about working with an agency because I’d heard so many bad stories online, but after talking to a friend who had just started working at DEFY, she put me in touch with Alex and I probably annoyed him with questions for weeks before finally applying. At the time I had grinded my way up to $30K-$40Kish which is life changing for someone who used to work as a server, but I was so stressed trying to keep it up because I never want be back in that position. When they took over I hit my first $100k month with way less involvement. Now we’re doing $150K-$200K consistently and I mainly focus on socials now. My biggest thing was having someone I can actually trust with my brand. People don't realize how quickly life can change by creating your own luck and I'm so so grateful and lucky to be in this position xx
680,000
Instagram Followers
$140K-$220K
Monthly Revenue
$2,337,897.20
Total Made with DEFY
$0k to $80k/month
ALEXIS: WITH DEFY SINCE MAY 2023, THE BEGINNING
Strategy
Alexis came to us with little to monetize on OnlyFans. Her Instagram audience was 80% women, she had no experience in this line of work, and with long nursing shifts, we knew she didn’t have time to put in hours every day.
What she did have was a knack for creating quality content. We gave her a straightforward roadmap to launch:
20 OnlyFans posts
3 scripts for subscriber interactions
10 mass PPVs to start generating income
From there, we got to work. We provided content examples to find what felt natural for her, launched three new Instagram accounts branded for engagement and conversion, and pushed fresh US traffic to those IG pages to create momentum.
At the same time, our team was in place to turn that demand into immediate revenue through optimized sales strategies. By her second month, the page was making $40K, and soon after, she quit her job to fully capitalize on this opportunity.
What started as a hail mary quickly became a consistent, high-earning brand.
Alexis Testimonial
I had 20K followers on Instagram but no clue how to actually make money from it. I didn’t know how to market myself, build a brand, or even talk to subscribers. With my long nursing shifts I didn't have time to figure it out but I knew I needed a way out. I’d heard of girls making lifechanging money on OnlyFans and saw a girl going viral on Insta at the time just posting from her bedroom. She had actually seen one of my reels a couple of weeks earlier and after some texting, she gave me her managers number. I signed on with nothing and they handled everything. By my second month we hit $40K. Quitting my job happened scarily fast but I’ve never looked back. Best risk I’ve ever taken.
512,000
Instagram Followers
$80K-$120K
Monthly Revenue
$1,304,893.24
Total Made with DEFY
DEFY
®
EXPECTATIONS